Why

Many major businesses, companies and networks use jingles (McDonald’s, NBC, State Farm, Folgers).

A well-written jingle helps a small business be heard over competition.

Jingles create a favorable attitude toward a business.

Jingles stand out and cut through radio clutter.

A jingle creates a greater campaign awareness and translates to secondary media better (listener can hear the jingle while reading your latest post online or in the newspaper).

If you have a jingle and your competition doesn’t  –  you win.